Proposals

A brief introduction to proposals, this article offers practical advice on the process of preparing a proposal and it discusses some of the important issues to be addressed in the “fine print.”

Marketing

For creative firms, some of the most important aspects include clear positioning on the competitive landscape, a varied promotional mix that is appropriate to your creative discipline, and a focus on long-term mutually advantageous relationships. This article shares expert advice on each of these vital topics.

Working With a Sales Rep

Most design firms are founded by someone who designs—that is to say, someone who is actively involved in producing the creative work being sold to clients. In addition, it’s very common for that founder to be responsible for all marketing and sales during the early years of the business. The owner personally solicits new clients, then leads each project while the work is being done. This approach works very well as long as the company remains small.