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Insurance Basics for Designers
Wednesday, August 5

Read these recent articles:

Be Smart about Student Internships

As schools let out for the summer, many design firms will take advantage of the semester break by enlisting the unpaid services of student interns. But unless your internship program meets the legal criteria, your summer of free labor could end up costing you greatly. In this brief article, Shel Perkins goes over the basics of what you should know about working with interns.

Pricing Strategies for a Value-Driven Industry

When it comes to developing the ideal approach to pricing creative and design services, there is no silver bullet or magic answer. But there are industry “best practices,” or lessons that will help guide you in the right direction. Emily Ruth Cohen, consultant to creative professionals, explains how to get paid what your services are worth, the way to deal with RFPs, how to set pricing based on value instead of hours, why asking the right questions matters, when to account for the “aggravation factor,” and more.

Trademark Basics for Graphic Designers

A trademark is any phrase or symbol that functions as a brand; that is, it tells the public that there is a particular source or manufacturer for products or services. The scope of what can be a trademark is very broad—words, images, sounds and colors can all function as trademarks. Even packaging and promotional concepts for products or services can be protected as “trade dress,” which is another form of trademark rights. Find out all you need to know about trademarking your work.